This campaign was created for Madrid Pride with the aim of showing Pride as more than an annual celebration. Instead, it highlights the diversity, visibility, and inclusion that are part of everyday life in the city.

The characters are portrayed through simplified and partly abstract forms, allowing them to represent a wide range of identities and experiences rather than specific individuals. Combined with vibrant colours and Pride elements, the campaign celebrates diversity beyond stereotypes and reflects the many ways people express themselves and connect with others.

The visual concept is based on the façade of a Madrid apartment building, where each window represents one of the campaign’s key themes:

→ LGBTQIA+ Rights & Visibility
→ Gender Identity & Expression
→ Sexual & Affective Diversity
→ Diverse Families